Yup, you read that right – if you live in Philadelphia and you want to buy a 2L bottle of soda, soon you’ll be forced to buy two 1L bottles.
And yet there’s no outcry from the beverage industry.
You’d think there would be. After all, back when nanny Bloomberg tried to pass his cup size ban – the one that would have forced you to buy two 500ml cups if you wanted to drink the volume of a human stomach (1L) worth of soda at once, the beverage industry bought a full page advertisement in the New York Times to complain about it (that’s it up above).
But what about Philadelphians’ rights to buy as many giant bottles of Pepsi as they want? Why no screaming about Philadelphia’s fun and freedom stealing nanny?
Because Philadelphia’s nanny is the beverage industry. You see the beverage industry, consequent to Philadelphia’s new soda tax, wants to ensure people keep buying plenty of product, and to help ease the tax’ sting, they’re going to stop selling 2L bottles (which incur more tax) altogether.
So the next time you’re tempted to shout about the nanny state when someone like Bloomberg proposes a new policy designed to encourage decreased consumption of junk food, remember, you already live in a nanny state, and the food industry is your nanny.