As the liquid candy business falters, Coca-Cola and PepsiCo are desperately turning to the addition of pro-biotics and fibre to their juices and sodas in a bid to sustain their sales.
First up is Coca-Cola Plus. Launched in Japan each bottle of the diet soda beverage has 5gr of added insoluble fibre. According to its official press release,
“Drinking one Coca-Cola Plus per day with food will help suppress fat absorption and help moderate the levels of triglycerides in the blood after eating“
And a statement to that effect will apparently be placed directly on the front of the bottle.
Next up is PepsiCo’s juice arm’s offering of Tropicana Essentials Probiotics, which along with its 7.25 teaspoons of sugar per glass (which incidentally is more sugar per glass than Pepsi), is reported to pack,
“more than 1 billion active probiotics in each serving”
What will they do for you?
According to PepsiCo they will,
“work to promote gut health”
Desperate times call for desperate measures I suppose.
[Sorry, earlier version had Coca-Cola, not PepsiCo making Tropicana]