No Coca-Cola, Adding Fibre and Pro-Biotics Doesn't Make Liquid Candy Healthy

As the liquid candy business falters, Coca-Cola is desperately turning to the addition of pro-biotics and fibre to its juices and sodas in a bid to sustain their sales.

First up is Coca-Cola Plus. Launched in Japan each bottle of the diet soda beverage has 5gr of added insoluble fibre. According to its official press release,

Drinking one Coca-Cola Plus per day with food will help suppress fat absorption and help moderate the levels of triglycerides in the blood after eating

And a statement to that effect will apparently be placed directly on the front of the bottle.

Next up is Coca-Cola’s juice arm’s offering of Tropicana Essentials Probiotics, which along with its 7.25 teaspoons of sugar per glass (which incidentally is more sugar per glass than Coca-Cola), is reported to pack,

more than 1 billion active probiotics in each serving

What will they do for you?

According to Coca-Cola they will,

work to promote gut health

Desperate times call for desperate measures I suppose.

Leave a Reply

Your email address will not be published. Required fields are marked *